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Turning research user interviews messy data complex problems wild ideas into products growth strategies brand systems AI experiences design systems people actually use
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The future is being shaped by people who can design and build. People who care deeply about systems, craft, empathy and ethics.
Six years in. I've shipped products for dozens of Y Combinator startups, Nubank, Lacta, Omie and more. Every project taught me something new about what makes people actually use and love things.
I've studied aerospace engineering. I learned to think in systems, manage complexity, and solve problems that don't come with instructions.
We're living in an AI-first world now. Everyone has access to the same tools. What matters is orchestration skills, and vision to cut through the noise with experiences that matter. That's where I come in.
★★★★★
"Gabriel has been amazing and super responsive! Can highly recommend him!"
★★★★★
"We loved Gabriel's attitude while we worked with him. He worked with our ideas and did his best to translate them into designs in Figma. Overall, we were happy with the work he did."
"His ability to transform our ideas into a visually stunning and user-friendly website exceeded our expectations. Professionalism and adherence to deadlines made this entire process progress smoothly. Would definitely love to work with him again."
★★★★★
"Gabriel was fantastic."
"Excellent fast work. Would work with again."
★★★★★
"Excellent work by Gabriel!"
★★★★★
"Incredibly talented designer. Very fast. Would like to continue working with Gabriel."
★★★★★
"Gabe has been a force of nature when it comes to research, develop, test, learn, repeat in our new path. It had been less than a week in this journey but the learnings had already been huge."
★★★★★
"Gabriel has been amazing and super responsive! Can highly recommend him!"
★★★★★
"We loved Gabriel's attitude while we worked with him. He worked with our ideas and did his best to translate them into designs in Figma. Overall, we were happy with the work he did."
"His ability to transform our ideas into a visually stunning and user-friendly website exceeded our expectations. Professionalism and adherence to deadlines made this entire process progress smoothly. Would definitely love to work with him again."
★★★★★
"Gabriel was fantastic."
"Excellent fast work. Would work with again."
★★★★★
"Excellent work by Gabriel!"
★★★★★
"Incredibly talented designer. Very fast. Would like to continue working with Gabriel."
★★★★★
"Gabe has been a force of nature when it comes to research, develop, test, learn, repeat in our new path. It had been less than a week in this journey but the learnings had already been huge."
I started at Raccoon / .monks, one of Latin America's top marketing and tech agencies. That's where I fell in love with Lean UX and Agile, and eventually created the UI/UX Guild. Went from junior designer to UX Specialist and Guild Lead.
At Awesomic, I've been designing for 10+ Y Combinator companies. Fast turnarounds, high stakes, founders who want real value for their users.
Oh, and I'm also an Aerospace Engineer. University of Sao Paulo, plus a master exchange in Paris at IPSA. It sounds unrelated, but it gave me a way of thinking about systems and problem-solving that I use every single day.
I'm obsessed with positive psychology and UX strategy.
Tools change every year. The way I think doesn't. Here's what I'm working with right now.